Owner Lila Metcalf receives two top honors

Local Boutique Owner Honored as One of Nation’s Leading Moms in Business and as Best Kids’ Boutique 

Lila Metcalf, mompreneur and owner of Urban Kidz, Wins Top Honors in StartUpNation.com’s Mom Business Competition and named Best Kids’ Boutique by So Scottsdale! Magazine 

(SCOTTSDALE, Ariz.) – From among contestants across the United States, Lila Metcalf, owner of Urban Kidz in The Shops at Gainey Village, was ranked in the top 100 of StartupNation.com’s 2011 Leading Moms in Business competition. In addition to being recognized for her hard work and dedication on a national level, Metcalf’s Urban Kidz was also named the “Best Place to Buy Kids Clothes” in the May 2011 edition of So Scottsdale Magazine. 

“With startup rates at an all‐time high, these leading moms are leading the pack in startup rates,” says Rich Sloan, chief startupologist and co‐founder of StartupNation. “They’re going after their business opportunities and developing their innovative products and services with fervor,” Sloan adds. 

Millions of votes were cast in the annual competition, demonstrating America’s interest and support for moms building businesses, while also tending to their families at home. Rankings highlighted some dominant trends, motivations and attributes among moms in business, including an eye for value, innovation, a conscience‐driven business, sustainability and their presence in social media. 

“Upon starting the company I realized how much of a need there was for moderately priced, unique boutique kids clothing in the local market,” said mompreneur and owner of Urban Kidz Lila Metcalf. “It’s amazing to be recognized – both on a local and national level ‐ for all the hard work I’ve put into it thus far, in addition to our commitment to giving back, which has allowed us to donate over $200,000 to various charities since opening our doors in 2005.” Lila’s winners profile for StartupNation.com can be found here and Urban Kidz featured in So Scottsdale! Magazine seen here. 

For more information on Urban Kidz, or to shop online, visit www.UrbanKidzWear.com or call 480.483.6800. 

ABOUT URBAN KIDZ: 

Since 2005 Urban Kidz has provided one‐of‐a kind boutique style children’s clothing at affordable prices, in addition to being a community/charity driven company that has given over $200,000 to various causes. A favorite 

of local celebrities as well as LA celebrities such as actress Taylor Longbrake, of the television show Monk, and America’s Most Talented Kid, Urban Kidz carry favorite brands such as Splendid/Ella Moss, Wes & Willy, Joe’s Jeans, Mogo’s, Mish, Knuckleheads, Haven Girl, and mostly specialty brands not available anywhere else in Arizona. Clothing from Urban Kidz has also been featured in various publications, including People Magazine, Wall Street Journal, So Scottsdale Magazine, Raising Arizona Kids Magazine and The New York Times. With the tagline “Urban Kidz: Grow Up in Style,” the specialty boutique carries clothing to fit infants up to teens and everything in between and is located in The Shops at Gainey Village at 8787 N. Scottsdale Road, Ste 220, Scottsdale, AZ 85255. www.urbankidzwear.com 

ABOUT STARTUPNATION: 

StartupNation (www.startupnation.com) provides over 200,000 pages of business advice and networking for entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one‐stop shop for entrepreneurial success, including blogs from a host of experts, podcasts, webcasts, eBooks such as Start Your Own Mom Business (www.startupnation.com/mom‐business), award‐winning step‐by‐step advice, and more. 

StartupNation co‐founders, Rich Sloan and Jeff Sloan, are two of the country’s leading small business experts. The Sloan brothers speak frequently at entrepreneurial forums and recently hosted a Public Television special helping people transform their passions into business opportunities. They are authors of StartupNation: Open for Business, published by Doubleday. The Sloan brothers are regularly quoted and featured in media such as The New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, CNN, CNBC, MSNBC, FOX News and many others.